The Latest Marvel Event

My opinion of Marvel's upcoming event seems to change on a daily, if not hourly, basis. A few (as in quite a few) random and rambling thoughts:

• Yes, it is too early to judge it. I haven't read it (and probably won't anyways) so judging a story before it's done is rather unfair and shows some closed mindedness.
• However, it's yet another "event". I was definitely hit with "event fatigue" or whatever you wanted to call it, I was just tired of getting hit with where everyone's involved and everything is a tie in.
• Having said that, if you were looking to get kids or some non-comic readers excited about an event it seems logical to be able to say "It's Avengers vs X-Men". It's really a "nuff said" event as you might be mildly curious about what causes it but at the end of the day a lot of people just want to see these guys slug it out, it's just really simple and sell-able to a wide audience. Superhero comics have always had that "who would win between" element to them, as a Hulk reader I've had more than my fair share of books where it was "Hulk vs someone". Yeah, we've seen fights like this before (Secret Wars or so many others) and we'll see it again. It's just one of those things you have to expect with superhero comics. If you aren't in to them just wait, it's not like the next 10 years of Marvel comics will be this story. Next year it'll be something else entirely.
• Let's face it, no matter how much you love a character/writer/company/whatever they will inevitably write something (or in the character's case something will be written with them in it) that just doesn't appeal to you. It's the old "You can't please everybody all the time" thing. Some stories may be more miss than hit but that's life and that's art.
• "It's just comics." I've often hated that expression as I see it at belittling to the medium but I have to admit, life will go on and so will the characters/stories. We'll have the comic enthusiasts going around in stereotypical fashion saying "worst idea ever" (yes, I have been one of them and will be again and again) and there's nothing wrong with having that opinion but life is full of disappointments. And no matter what you think of it there will be those who think it's better than sliced bread. Who's right? I say that's a trick question. It's art. It's comics. It's opinions.
• So let's go negative. So let's be critical of the books before they come out. Let's play into that stereotype. Does it help the medium? I think having a calm, rational discussion of possible "event fatigue" or of the story (after it's out) can be helpful but I don't think we're ever going to see that on the Internet. Once you go to absolutes or judging without reading I think you are turning off potential readers who would help the industry as a whole.
• That reminds me of comic clerks who are critical of certain books and those who buy them. I've had clerks mock me, insulting me for reading Hulk comics, a "one-dimensional character" in their opinion. Really? Is this how you're trying to sell your merchandise? By all means, you have every right to your opinion but don't be so dismissive of others.
• Will I buy these books? I'm 99% certain I won't. Having the Hulk playing a part does get my attention and I may give in and check out an issue or two if he's front and center. And will I be critical of another "event" or for some other reason? Perhaps. Will I admit that my opinion is my own and doesn't necessarily reflect the true quality of the story (especially because, again, I probably won't even read it) and everyone else may disagree with me? Absolutely.
• So will it be good? Will it be a good story? Will it sell? Will it get new readers in or send old readers out the door? Only time and history will tell I suppose, and even then I may disagree with that.
• Will life go on? I sure hope so. It's just comics after all.