I recently installed some ad blocking software. I was just tired of the annoyances ads were causing me from the slow load times to annoying popups/redirects to trying to install malicious software on my machine. And so far it seems to be working quite well for me. But here's the issue, I'm a webcomics reader and quite a few webcomic creators and sites hope to make money off their advertising. So by blocking their ads I know I'm accessing their content while closing a source of revenue for them. Same goes for other news/comic sites I visit. I browse their free content and they get some page views but no ad revenue. I could start letting ads through from these pages but as much as I trust them I don't trust the people running the advertising.
Now in some cases I can provide support in other ways. In the case of webcomic creators I could donate money or buying print versions or commissions but in most cases I don't. I don't buy the print versions, merchandise, or commissions because I really don't usually need them lying around my already cluttered condo (though I have bought commissions at conventions). Or sometimes it's other things (like paying $20 plus $40 shipping/handling to Canada for an 80 page book that I don't really need/want in print). Donation seems like the way I should go yet I always seem to find an excuse not to do that as well. I either say it's because I don't want to pay the overhead (or have the creator lose money paying for the overhead) because of the fees the banks and other companies put on the transaction.
And let's face it, I still feel a little weird just giving people money. I know I'm supporting their ability to make a comic but I've already read it so I still feel like I'm just giving away money and not getting anything in return. I know I've already got the enjoyment and if I give them money and they're able to continue (though there's no guarantee that they will) then I'll continue to enjoy it but it just doesn't feel substantial enough return for my money (I know people will want to argue that it is substantial and I would agree but for some reason it just doesn't feel it, I guess it's still just too new for me or something).
So yeah, I'm not really helping.
[NOTE: I can say there have been a few webcomic creators I have helped, but it's a small portion of the webcomics I read.]