Any minute now I expect the emails to start coming in from friends asking "Did you hear that they're going to kill Spider-Man?" To which I will sigh, shrug, and respond "Yeah, I did hear about it." And then the conversation will most likely lead to what other "death" storylines in comics we've had over the last few years only to either not be a death or to bring the character back in a few months. And of course there will be the discussion that this is the "Ultimate universe Spider-Man" and not the "real" Spider-Man. At many points during this discussion I expect my friends to laugh, get frustrated, mock me, and do a whole host of other stuff but in general, they will lose interest (though a couple may go into the comic store to buy the "death" issue still convinced they'll be able to sell it for lots of money one day) and end with some disparaging remark about me still reading comics.
So yeah, Marvel's getting a lot of press and I keep hearing that getting press is good for comics but you'll forgive me if I'm not overly optimistic about the whole thing.
Don't get me wrong, I don't like to take any story off the table. So if there's a good story to be told then great. But again, forgive me if I'm not overly optimistic.