The stuff in this book is more directly related to my job than my interest in comics (and the comics industry) but I think there are also parts that are important for everyone, including the comic industry, to learn from. The web is just one game changer and with every new technology things are changing. Trying to stick to old business models just isn't going to work in the long run.
I don't really have the business mind to see exactly where things are going, I think anyone who does say they are certain about how things will be in the future is deluded or trying to sell you something (or both). But I do know things are and will be changing. Okay, maybe I'm a little deluded too but at least I'm not trying to sell you something.
I could ramble on and on about all this stuff, last weekend a friend and I talked about it for hours (less about the company side though and more about the regular workers) but I don't think that would be to anyone's benefit (I'm guessing only one or two people will get this far in the rambling).
As an aside, I'm a little disappointed that I'm not seeing the unknown people trying to organize panels at Fan Expo. I think creating a panel with something unique could be good advertising for the webcomic/self publishing crowd. There are a few panels by people who have been successful at getting their own stuff out there ("Killing Shakespeare") or are people who have had at least some level of mainstream success (Ty Templeton, Cameron Stewart,...) but I'd actually like a more discussion-based panel with people who haven't yet. The last two years have had that (some with the people above before they were successful) but I just don't see it this year. Perhaps I'm missing something, perhaps there's just no demand for it (why talk to someone who hasn't made it when you can go to a panel to listen to someone who has), or maybe everyone's just too busy to do something like that. Either way, I'm just not seeing it. So I'll probably be spending much of my time at the sketching duels.